Top of funnel
The funnel
Insights · what kind of video converts
Grouped by tag, over the selected range. CTR = how well the video pulls the click (reliable). Sales / 100k views = conversion efficiency (GA4-tracked, ~⅓ of real — directional until SamCart). Higher sales/100k = that attribute sells CU better.
Every link, cascading
strong CTR
middling
weak
· no view data = link with no matched video yet (clicks only) · click a header to sort
What this is — and isn't, yet. Top row is channel-wide YouTube views (every video) →
clicks on CU links (GA4 video-description sessions — complete across all links/accounts, tracks
Bitly consistently) → CU sales. The headline CU sales & revenue are REAL now (SamCart,
gross, PP+OTP each = 1 sale; excludes trials/upgrades). But the per-video "Tracked sales" column is
still GA4 last-click — it catches only ~¼ of real orders (multiply by ~4× to estimate real), because
SamCart's UTM capture broke Mar 2026 and can't attribute current videos to a specific video. Pre-Mar-6
clicks aren't day-sliceable.