Top of funnel
The funnel
Insights · what kind of video converts
Grouped by tag, over the selected range. CTR = how well the video pulls the click (reliable). Sales / 100k views = conversion efficiency (GA4-tracked, ~⅓ of real — directional until SamCart). Higher sales/100k = that attribute sells CU better.
Every link, cascading
strong CTR
middling
weak
· no view data = link with no matched video yet (clicks only) · click a header to sort
What this is — and isn't, yet. Top row is channel-wide YouTube views (every video) →
clicks on CU links (GA4 video-description sessions — complete across all links/accounts; runs
~70% of Bitly's raw click count but tracks it consistently, and doesn't undercount old videos the way
Bitly does) → tracked sales. ⚠️ Tracked sales = GA4 last-click,
Mar 6 onward only — it captures ~⅓ of real orders and has nothing before Mar 6. Treat it
as a directional floor and a relative comparator between videos, not a true count. The real numbers
(and the pre-Mar-6 history) land when the SamCart API is wired — this note comes off then.
Pre-Mar-6 clicks aren't day-sliceable.